More than your Hispanic-focused department, we are your partners in the battle against boring and terribly produced content for Latinos
Faith should be in Christ, not on a lack of strategy and tactics. It´s time to deeply connect with Latinos without the guesswork! In our U.S. Latinos Today report, you will discover why you should start doing things differently.
Today, Latinos make up almost 19% of the U.S. population but have contributed to more than half of the total population growth over the past 10 years. U.S. Latinos represent a diverse and intersectional community.
Businesses seeking to connect with Hispanics should go beyond simply being in-language, they should focus on being in-culture and culturally relevant and traditionally accurate.
43% of Catholics in the US are Latinos.
Culture is a huge part of the Hispanic market, and it makes them unique. 84% of U.S. Hispanics say their culture is a mixture of American and Hispanic culture. Understanding their differences and similarities is key to any brand who wishes to reach them.
85% of Hispanic or Latino/a Catholics say their faith is an important part of their daily life and 83% agree that they are proud to be Catholic.
Latino buying power is projected to be $2.6 trillion in just about three years.
By 2025, Hispanics will account for 12% of all U.S. buying power, and more than 75% of this demographic group will be using e-commerce channels, per our forecast.
Latinos, especially those in Generation Z, value brands that insert some cultural references in their marketing. In other words, they value cultural representation!
Intercultural communication and marketing services, influencer marketing, PR, cultural audits and more for dioceses, non-profits, companies and schools.
Following our own framework we ideate, create and produce podcasts for mission-driven organizations.
We also produce videos, animations and culturally adapted (not just translated) voice overs for them.
Our non-profit serves apostolates and Catholic Latino influencers who can’t afford professional podcast productions but have a great mission to fulfill.
From strategic communication to influencer marketing campaigns, from audio & video production to Latino Catholic media PR services, from hybrid event management to digital marketing. From strategy to tactic execution, we've got you covered.
We are more than your Hispanic Department. We are your partners in your transversal Latino strategy.
Our call is clear. Our team, comprised of disciples with expertise and experience in different communication and marketing fields, prays and works every day to pursue it.
Just started thinking about doing something for 3/4 of Gen Z Catholics? Or maybe you have tried translations in the past with no results. Maybe you have even followed strategies that work with white Americans and tried proven tactics but things just don´t really work for Latinos.
Eventhough we are loosing 1/4 of Latinos to the nones and other religions Latinos will still very soon become the mayority of Catholics in the US.
Caring about the Church and the future of your organization means engaging Latinos today. If you know you have to do it but don´t know how, schedule a call with us. There´s a chance we might be your perfect partners for this endeavour.
We want to partner with you so your organization can connect with Latinos and attract them to Christ! Let´s find out if we can work together!
"Nothing we´ve tried to engage Latinos and attract them to Christ through our organization has worked."
Future (or present?) you